Best Marketing Campaign 2020-2021

Picture this – It is a warm August evening at Lord’s Cricket Ground in London, the crowd is electric, and the London Spirit are squaring up against Oval Invincibles in the season opener. You are on your feet, cheering as the bowler charges in. A perfect delivery, a booming shot, and the ball sails into the stands. What is the first thing you want to do? Capture it. Post it. Share it with the world.

You are standing in Hazrat Shahjalal International Airport, bags packed with homemade pithas, a jar of achar your mom swore you would miss, and maybe that favourite cricket jersey you could not leave behind. Friends are texting last minute “safe journey” messages, your parents are reminding you to eat on time, and you have double checked your passport at least ten times.